A reliable single point of entry to the Middle East
The Chalhoub Group facilitates direct market access via its distribution companies as well as strategic alliances with international groups such as Puig, Coty and Parfums Christian Dior. The regional success of brands is attributed to:
A complete sales and distribution system including a centralized logistics platform
Defining business plans and executing feasible commercial and marketing strategies
Established regional networks such as perfumeries, pharmacies, department stores and boutiques