BRAND BUILDERS

INDIA

Federal republic ruled by Pratibha Patil

Capital: New Delhi

1.2 billion inhabitants. Strong rural drift to main Indian cities.

Wide ethnic, religious and cultural diversity

GDP: US$1.2 billion

Real growth: 6.6%

GDP per Capita (PPP): US$ 2800.

Population below poverty line estimated at 25%. Booming economy underpinned by massive credit scheme and budget deficit. A push for enhanced liberalization meets limitations of complex regulations and high tax rates.

Growing retail market estimated at US$322 billion sustained by a growing middle class. Yet still largely unstructured, for 96% of the total available retail surface.