BRAND BUILDERS

IRAN

Islamic republic ruled by President Mahmoud Ahmadinejad and Supreme leader Ali Hoseini Khamenei

Capital: Tehran

68.6 million inhabitants

1.3% growth

40% under 18 years old

High unemployment, poverty issue

GDP: US$194,8 billion, real growth: 5.7%

GDP per capita: US$3,223

Strong economy, heavily reliant on oil and agriculture and mostly state controlled. Recent restructuring program encompassing privatization.

Running inflation.

Retail scene structuring yet still dominated by traditional bazaar