BRAND BUILDERS

IRAN

Islamic republic ruled by President Mahmoud Ahmadinejad and Supreme leader Ali Hoseini Khamenei

Capital: Tehran

72.9 million Inhabitants

40% under 18 years old

High unemployment, poverty issue

GDP: US$344.8 billion

Real growth: 6.5 %

GDP per capita: US$4,732

Strong economy, heavily reliant on oil and agriculture and mostly state controlled. Recent restructuring program encompassing privatization. Running inflation.

Retail scene structuring yet still dominated by traditional bazaar