BRAND BUILDERS

IRAQ

Republic ruled by a national unity government headed by Prime Minister Nuri Al Maliki

Capital: Baghdad

30.14 million Inhabitants

2.5% growth

High unemployment, severe poverty

GDP: US$90.9 billion

GDP per capita: US$2,989

Real growth: 9.8%

Weak economy, over dependent on oil. Strong need for reforms.

Difficult reconstruction with few large-scale plans. Investments in airports’ developments.

Retail scene suffered from S.Hussein’s ban of most branded goods. Slowly opening despite insecurity and fragmentation of players. Important grey market.