BRAND BUILDERS

Back on the map - Middle East

JORDAN

Constitutional monarchy ruled by King Abdallah II

Capital: Amman. Tourist hubs: Aqaba, Petra

5.8 million Inhabitants

2/3 of Palestinian descents, growing number of Iraqis

GDP: US$20 billion

GDP per capita: US$3,421

Real growth: 5.5%


Weak economy due to a lack of natural resources. Will to modernize but slow reform process. FTA with the US.

Real estate boom underpinned by strong foreign investments and healthy tourism

Retail scene to gradually develop with real estate developments


Jordan