BRAND BUILDERS

JORDAN

Constitutional monarchy ruled by King Abdallah II

Capital: Amman. Tourist hubs: Aqaba, Petra

5.9 million inhabitants

2/3 of Palestinian descents, growing number of Iraqis

GDP: US$14,4 billion, real growth: 6.6%

GDP per capita: US$2,400

Weak economy due to a lack of natural resources. Will to modernize but slow reform process. FTA with the US.

Real estate boom (40% growth in 2006) underpinned by strong foreign investments and healthy tourism.

Retail scene expected to gradually develop.