BRAND BUILDERS

LEBANON

Republic ruled by President Michel Sleiman

Capital: Beirut

3.8 million Inhabitants

1.1 % population growth

50% under 25 years old

GDP: US$28.1 billion

GDP per capita US$7,616

Real growth: 7%

Economy of services. Solid real estate and tourism activities yet severely hampered by recent tensions.

Retail surface expected to almost double by 2010. Shift from street shopping to mall.