BRAND BUILDERS

With an affinity for the Middle East and an appreciation of its culture, the Chalhoub Group has flourished and evolved along with the region. 50 years of history in the region has defined the Group's current position and continues to guide its future and direction. From nomads and sand dunes to bustling cities and high rise developments, the Middle East has experienced a metamorphosis. Today, the region is characterized by an increasing population, economic diversification, a buoyant retail sector and a booming real estate market, thereby making it an undeniable market for luxury.