BRAND BUILDERS

OMAN

Monarchy ruled by Sultan Qaboos bin Said Al Said

Capital: Muscat

2.6 million inhabitants

60% under 25 years old

High unemployment

GDP: US$36 billion, real growth: 5.9%

GDP per capita: US$13,846

Small but expanding economy. Strong oil reliance despite modest resources and diversification policy. Economic liberalization to be boosted by FTA with the US.

Leverage cultural and natural heritage to develop tourism. Multiple projects under construction.

Retail scene still limited, dominated by hypermarket chains, slowly developing.