BRAND BUILDERS

YEMEN

Republic ruled by President Ali Abdullah Saleh

Capital: Sana’a. Business hub: Aden

20.7 million inhabitants

3.5% growth

46% under 15 years old

High unemployment

GDP: US$17.9 billion, real growth: 3%

GDP per capita: US$864

One of the poorest Arab country, oil reliant despite small reserves quickly running out.

Urgent need of economic reforms. Could be boosted by Yemen will to enter the GCC.

Rich cultural heritage but dormant tourism.

Retail scene dominated by souks and small outlets. Recent opening of the first hypermarket.